Author Topic: Tourism to target older people for 2010  (Read 10654 times)

ole razzy

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Tourism to target older people for 2010
« on: February 10, 2010, 05:21:32 PM »
It was repoted yesterday that the Tourism department are to try and target people over 55 in the season's campaign.

http://news.bbc.co.uk/1/hi/world/europe/jersey/8506484.stm

This is a departure from the previous year when families where seen as the most attractive option.

Now this begs the question do these marketing executives actually know what they are doing or are they singing from the 'make it up as we go along' school of management that seems to have taken such a stranglehold on the way states departments are run generally.

Now I've been to all the tourism annual presentations and heard the various arguments for and against aiming at one market sector but I've always been of the opinion that if you are to be successful in business then you have to spread your risk. I can see no real value in placing all your eggs in one basket especially when, as we all know, our Tourism industry is flat on its arse and those do that still do currently visit Jersey for a holiday are actually quite elderly. Without wishing to offend repeat business becomes less likely.

Why not establish a marketing startegy that aims to appeal to all ages? I have friends who work in the City of London and who love to spend a long weekend in Jersey once a year. They are in the 30's and are generally afluent and either single or married and they tend to spend a lot when they are here - bars, resturants, shopping, taxi's, nightclubs etc.

The new tag line for 2010 is  "The 'Why didn't we come here sooner' island". Well to me that raises the spector of our international profile through the worlds media - probably not a good thing generally.

Why not devise a campaign that speaks to all ages and tells the story that that whatever your age Jersey has something for you?
« Last Edit: February 10, 2010, 05:28:28 PM by ole razzy »

Offline Dylan

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Re: Tourism to target older people for 2010
« Reply #1 on: February 10, 2010, 07:40:48 PM »
It was repoted yesterday that the Tourism department are to try and target people over 55 in the season's campaign.

http://news.bbc.co.uk/1/hi/world/europe/jersey/8506484.stm

This is a departure from the previous year when families where seen as the most attractive option.

Now this begs the question do these marketing executives actually know what they are doing or are they singing from the 'make it up as we go along' school of management that seems to have taken such a stranglehold on the way states departments are run generally.

Now I've been to all the tourism annual presentations and heard the various arguments for and against aiming at one market sector but I've always been of the opinion that if you are to be successful in business then you have to spread your risk. I can see no real value in placing all your eggs in one basket especially when, as we all know, our Tourism industry is flat on its arse and those do that still do currently visit Jersey for a holiday are actually quite elderly. Without wishing to offend repeat business becomes less likely.

Why not establish a marketing startegy that aims to appeal to all ages? I have friends who work in the City of London and who love to spend a long weekend in Jersey once a year. They are in the 30's and are generally afluent and either single or married and they tend to spend a lot when they are here - bars, resturants, shopping, taxi's, nightclubs etc.

The new tag line for 2010 is  "The 'Why didn't we come here sooner' island". Well to me that raises the spector of our international profile through the worlds media - probably not a good thing generally.

Why not devise a campaign that speaks to all ages and tells the story that that whatever your age Jersey has something for you?

This has to be the best suggestion yet. We could have Big Trev with his shades on sayin that drugs are easy here wink wink, Lil'Geoff with his flat hat on pretending to be a real ekky thump greeting the blue rinses, PO all TV'd up for the 30%ers, Any more suggestions?? Showee I can think of a few more, woops! Martha pushing the food fest's in 8 different languages, she'd be believable, rope old Pidgeon Mikey back to be a scarecrow at Hamptonne, just watch the kids! The Bayliffe can show the folks around Government house and His pad too on a two for one ticket. Get Lenny Harper back on contract to promote Haut de La Garrenne tours for the ghouls, Alan Maclean can greet the yachties and show them where they can park, wow the list goes on, Big Sarah can explain the workings of the big house, she'd be best 'cos no one else knows how it works and for the super-generation Davros can come out of hiding and give the geriatrics a tour of the german underground hospital. Stuart could be teased into doin tours of the General, maybe get Richie Brocken in to do his script, Freddy can host dinner parties at the public expense for his fabulously rich mates,(well no change there!). Curly Shenton could even open up some unused office space and fill them with hoes to fill the treasury. Whatcha reckon Hoss, is this a good scheme or not??
!dereggub si draobyek ym kniht I

ole razzy

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Re: Tourism to target older people for 2010
« Reply #2 on: February 10, 2010, 09:08:21 PM »
More then just a scheme - that is a strategy Dylan! And one in which Im sure the characters would play thier repective parts very well, given enough money.

Malta have been running a TV campaign for the last few years using a montage of shots made up of people of all ages engaged in various recreational activities set against a backdrop of rural, coastal and urban settings. It makes the place look interesting and cool. I'm sure anyone watching the commercials (they are made up of interchangable shots bolted together to fit the most suitable demographic at that viewing time) can immediately see that there are a diversity of options available to the discerning visitor. When I first watched one I thought it was for a latin american destination like costa rica so i was really surprised and pleased that such a strong range of options was only a few hours flight time away. I just wish Jersey Tourism would stop preaching to the converted and look to new and younger markets or we really will find that in 10 years all of our hotels are luxury apartments.

rogueelement

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Re: Tourism to target older people for 2010
« Reply #3 on: February 10, 2010, 10:01:17 PM »
The Principality of Monaco has been running a tax free state for a huge number of years based on its' returns from the Casinos.
Now I know it has been said before , but why the hell is Jersey still dithering over this subject?
Casino 1, the biggest and best Casino in the world provides enough to obliterate our black hole economy and wipe out most of our deficits.
The good news , is that if we go ahead , we only upset 5000 retards stuck in some religious fundamental time warp.
Feck Em!!! lets get this built and start enjoying life in Jersey again. As for the retards,,,,,,,well there is a boat in the morning my cuckoo!

Offline Durendal

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Re: Tourism to target older people for 2010
« Reply #4 on: February 10, 2010, 10:05:09 PM »
The Principality of Monaco has been running a tax free state for a huge number of years based on its' returns from the Casinos.
Now I know it has been said before , but why the hell is Jersey still dithering over this subject?
Casino 1, the biggest and best Casino in the world provides enough to obliterate our black hole economy and wipe out most of our deficits.
The good news , is that if we go ahead , we only upset 5000 retards stuck in some religious fundamental time warp.
Feck Em!!! lets get this built and start enjoying life in Jersey again. As for the retards,,,,,,,well there is a boat in the morning my cuckoo!

Money laudering risks entered your head mon petit chou?

rogueelement

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Re: Tourism to target older people for 2010
« Reply #5 on: February 10, 2010, 10:29:34 PM »
I would assume that Las Vegas and Monaco are aware of such risks , along with approximately 5 million other casinos operating in the world .Get a grip Durendal , money can be laundered through Government Bonds for Christ sake!
Money laundering as you know and I know can occur in any place in the world at any time and does so on a daily basis.
Would you therefore shut down Pizza parlors, sandwich shops? Clubs, cinemas , lawyers offices, liquidators offices ??anywhere in fact that money can be paid into and come out clean as tax paid profit or even tax paid offsettable loss?
The simple fact is that money laundering is a bigger economy than most Countries on a GDP basis . Trillions per annum , that is a simple fact . Drugs alone , illegal ones are possibly the biggest social non service business in the UK  I remain surprised that Colombia is so low on the CIA world wide GDP list. Never mind the defence companies that pay extraordinary amounts as some form of compensation to someone or other , via Lord so and so or his brown bag men throughout the world to conclude arms deals , whilst of course providing fabulous facilities to that Country ,which will enable the despot in question to cream off billions.Culminating of course in fines paid to absolve the guilty of their crimes ,because lets face it , that is the business done by America, France, the UK ,to sectors east !
A casino would be the very least of our problems , if run correctly, monitored and State owned it would provide a huge amount of income and resolve our Tourism problems at the same time.
Please take the time to look up Monaco , see how it happened there, its smaller than Jersey !

Offline man in the street

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Re: Tourism to target older people for 2010
« Reply #6 on: February 11, 2010, 01:51:30 AM »
i always thought that saga tours flooded here . why would older people come here and watch the drunkards in the streets in town.
 i would say that jersey has never , tried to attract the younger generation, it is years since i have had hands on experiance of our tourists, , most of the repeat business crowd , from the seventies, and eighties, must of passed away by now.
 as we shunned the bucket and spade brigade, looking for the higher spend tourist. their children grew up, and went to spain , and the greek islands  and alike .
 sad to say it , i think tourism is a dead duck in the water. the flight is too expensive , and the cost of going out in jersey is too expensive also.
look at any of the destinations, that the cheap airlines fly to from the uk, what would be your choice, to spend your hard earned cash. here or elsewhere.
 could you imagine building a casino , and still nobody came.

Offline Ashley

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Re: Tourism to target older people for 2010
« Reply #7 on: February 11, 2010, 04:16:26 AM »
It's a double edged sword when attracting young people to the island.  

Personally, I'd like to see more things for young people to do over here - these things, whatever they may be, would surely happen if there was a thriving tourist trade to accommodate it.

But, on the other hand, I don't really want to see more twenty-somethings around town on the weekend.

There's a lot for older people to do over here. Many of them would be delighted by the coast and countryside.  Do these things create revenue though?  Not much.


I agree with the casino. Bring it on. Make Jersey exciting FFS.  Stop harking back to some romantic ideal that no one gives a toss about anymore.  All Tourism seem to care about is getting 1 more visitor than last year, so they all get a pat on the back and are kept in a job for another year.  Stick your balls on the line and see what we can do with this place.  
It's not as if it's a gambling free place, is it!  You can't walk 50 meters in town without running into a bookies.  Disgusting hell holes that they are. 

A casino is different. I honestly can imagine loads of visitors from all the major cities year round - just to get the chance to try their luck in beautiful surroundings.



« Last Edit: February 11, 2010, 04:18:22 AM by Ashley »

Offline moot

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Re: Tourism to target older people for 2010
« Reply #8 on: February 11, 2010, 04:30:11 AM »
It was repoted yesterday that the Tourism department are to try and target people over 55 in the season's campaign.
http://news.bbc.co.uk/1/hi/world/europe/jersey/8506484.stm

How pointless ! This is all we have been getting for the last 20 years - Why spend money ?
The Tourism department's overpaid and tired leaders are trying to make us think they have come up with something new to justify holding on to their jobs
How sad. Sack De Carteret and Tait without delay and replace them with "younger" cheaper and innovative people
Close their office and operate from a high tech shed

ole razzy

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Re: Tourism to target older people for 2010
« Reply #9 on: February 11, 2010, 10:21:45 PM »
Bang on Moot. Root and branch surgery is DESPERATLEY need within the department before things will start to move in the right direction. To a large extent it is fair to say that the industry itself has tried to respond, upping thier game with wholesale improvements at the top end but I think it can be well argues that this has only helped to exacerbate the problem of jersey now being seen as an expensive destination no matter how lovely places like The Grand, Atlantic, De France, Raddisson and the Royal Yacht may be.

In terms of bed stock we still have very little to offer the mid to low income visitor in terms of accomodation with some desperately poor guest houses and ageing hotels that are well past thier sell by date. Why are Tourism not talking to people like IBIS?

Creatively the Department is also stuck in a time warp. You are right to suggest that younger, more imaginative people (who have travelled and had more energetic life experiences then the jaded lifers you mentioned) should be given the opportunity to make Jersey a more culturally interesting place to visit. Of course our heritage plays an important part in our collective identity but that does not speak to a younger audience who want to feel the contemporary energy of a thriving community.

 

Offline Dylan

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Re: Tourism to target older people for 2010
« Reply #10 on: February 11, 2010, 10:24:24 PM »
Like the Seymour group's proposals for a surf centre in St Ouen - fan tastic!
!dereggub si draobyek ym kniht I

ole razzy

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Re: Tourism to target older people for 2010
« Reply #11 on: February 11, 2010, 10:31:20 PM »
I liked that one but didn't some of the local surfers complain because they didnt want to share thier waves with visitors? Sheesh! Sometimes selfishness and insularity is not just the preserve of States members!


rogueelement

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Re: Tourism to target older people for 2010
« Reply #12 on: February 11, 2010, 10:35:36 PM »
I think that was the locals not wanting to share their wives , not waves ,,,,,,,,,hey there's a selling point for tourism!

ole razzy

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Re: Tourism to target older people for 2010
« Reply #13 on: February 11, 2010, 10:39:55 PM »
Hey Sparty remember when Robert Weston opened up a swingers hotel? The Sarum, on old St. Johns road? Think its closed now but fair play for trying. He was the Larry Flint of St. Helier!

rogueelement

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Re: Tourism to target older people for 2010
« Reply #14 on: February 11, 2010, 10:42:54 PM »
I bow to your superior knowledge .